Does 'Who you know ' matter today?

Yes and No.

Lets not underestimate that Who you know matters more than what you know. Obviously you need to know the skills or expert in something before asking for your connections. The more connected you are, better it is.

So, Lets assume that you are an expert in what you do - How do you increase your possibility of reaching out to the hiring manager in say, Google? Ask for the same on BizFavors!.

BizFavor is a site where professionals can get paid to introduce Elite professionals. Professionals can lookup or post request for introduction into specialized business opportunities related to Elite Jobs, or Customer intro or help close the deal or build team for your startups. There is a process to validate if its an Elite opportunity or not. For example a company looking for a Chief marketing officer for an Alternate energy company, might be able to hire successfully that comes recommended. This itself would make it Elite as its challenging to find such a professional and if recommended by another professional who is bound by ethics, then we consider the profile. There is a process that would list Elite opportunities.
Anyone can search for Elite opportunities for FREE or post a short description of the opportunity and let employers with such Elite requirement find you. Also has Web 2.0 services such as Notification and social networking BTW professionals.

In Short:

Professionals can lookup or post request for introduction into specialized business opportunities related to elite jobs, customer intro, sales & startups. There is a process to consider listing every elite opportunity.